Out of all educational extensions, .academy is most aimed at academies all over the world. Operators of a .academy domain can vary widely: from students to teachers, from local initiatives to national educational institutions, and from study associations to suppliers of educational materials.
Precisely because of the broad target audience, registration is not bound by strict rules: anyone who considers themselves related to "academy" in any way, is free to register their own .academy domain.
The .academy domain is one of the domains managed by the Donuts registry. Donuts has requested more than 300 extensions during the first application round for new gTLDs in 2012. With extensions such as .theater, .gallery, .band, .construction - all of which can be registered without restrictions - the Donuts portfolio serves all possible target audiences. With such a wide choice of extensions, the internet will target focus groups at the extension level, rather than merely at the domain level.