.today stands for here and now; a .today domain is a catchy, contemporary and dynamic extension which may be registered by anyone.
Websites which can benefit from a .today domain are for example newspapers, magazines and news websites; as well as events, restaurants, theaters, weather channels, travel agencies and last minutes offers.
The .today domain is one of the domains managed by the registry Donuts. In the first application round for the new gTLDs in 2012, Donuts applied for more than 300 extensions. With extensions such as .theater, .gallery, .band and .construction - all available for registration without restrictions - they will serve all the possible target groups for the Donuts portfolio. With such a widerange ofextensions,the Internetwill focuson the target group onextension levelrather thanonlyat domain level.