North Rhine-Westphalia (Nordrhein-Westfalen in German) is the state with the largest population in Germany: nearly 18 million in 2013. With four of the ten largest German cities within the limits, and also the entire Ruhr area, this is a region of enormous economic importance for Germany. The .nrw extension provides businesses and individuals in North Rhine-Westphalia the opportunity to register their domain name in an extension that identifies the domain holder directly with this region. As the extension is closed for holders outside of North Rhine-Westphalia a visitor to a .nrw website immediately knows that he has to do with a local business or a local person. This will thus effect the conversion and online search results.