If a New Zealander - the target market for the .kiwi domain - is asked what it means to be a Kiwi, the terms respect, friendliness, honesty, innovative and unique will be mentioned. New Zealand is a strong brand, and companies are continuously looking for a connection so that they can grow.
This can be seen in the ccTLD of New Zealand: .nz. After .co.nz, .net.nz and .org.nz, .kiwi.nz will take the fourth place. Research shows that the .kiwi.nz domains are registered and managed by businesses and persons who are proud of their identity. The .kiwi extension will offer the possibility to use this identity at the highest level.
How strong is an identity? Researchers in New Zealand, and elsewhere, indicate that 93% of the New Zealanders call themselves "Kiwi". 24% of this group are interested in a .kiwi domain.
The potential of .kiwi domains is estimated by the .kiwi registry, Dot Kiwi, at 800.000 domains. They have invested in marketing the consumer to achieve this objective.
Dot Kiwi is a pure New Zealand company which is committed to the identity of New Zealanders at the highest level: the extension.